To get publicity for your gym there are many things you can do. Some ideas that Kentucky Elite uses are to have the members of the gym wear bright colored shirts that promote their gym, and every time they get seen with the shirt on in public they receive a free pass for an open gym session. Another tactic is to reach out to the public schools and the coaches of cheerleading to get those teams to use your gym for practice or specific training.
The most convenient way is to reach out with social networks or through the media. Twitter, and Facebook are so popular and widely used it is a good way to get the word out about your gym. These networks leave room for conversations and comments which can make a huge difference. Also using the media especially the local media that looks for stories to cover.
Of coarse advertising the normal way through magazine, penny savers, etc are always a good way to get the gym name out to the community.
Here is sample press release of an actual press release put out by Kentucky Elite CATS
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